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Analytics GMP Google Cloud AI SEO

Professional training classroom for Google Analytics, SEO and AI courses

Professional Training by In Marketing We Trust

Master the tools that
drive growth

Expert-led, in-person training courses in Google Analytics, Google Marketing Platform, SEO, AI, and Google Cloud. Delivered quarterly in Sydney, Melbourne, and Brisbane by Google-certified practitioners.

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18

Expert Courses

3

Cities

Quarterly

Sessions

20

Max Class Size

Course Catalogue

18 courses across 6 streams. Filter by topic to find the right course for you.

Google AnalyticsBeginner

Google Analytics 4 Foundations

A comprehensive introduction to the latest generation of Google Analytics, designed for those new to GA4 who want to build a strong foundation in GA4.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

Google AnalyticsIntermediate

Google Analytics 4: Implementation & Configuration

A technical, hands-on course focused on the correct setup, configuration, and implementation of Google Analytics 4 for robust and reliable data collection.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

Google AnalyticsAdvanced

Google Analytics 4: Advanced Analysis & Reporting

Go beyond standard reports and unlock deep, actionable insights. This course focuses on the advanced analysis capabilities of GA4 and the art of data-driven storytelling.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

Google Marketing PlatformBeginner

Google Marketing Platform Principles

Understand the strategic landscape of the Google Marketing Platform and how its integrated tools can drive enterprise-level marketing success.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

Google Marketing PlatformIntermediate

Campaign Manager 360 Fundamentals

A hands-on introduction to Campaign Manager 360, focusing on the core skills needed for trafficking, managing, and measuring advertising campaigns.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

Google Marketing PlatformIntermediate

Display & Video 360 Fundamentals

Master the fundamentals of programmatic media buying with this comprehensive introduction to Display & Video 360.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

Google CloudIntermediate-Advanced

BigQuery for Marketers & Analysts

Unlock the full potential of your GA4 data by leveraging the power of Google BigQuery for advanced analysis and data warehousing.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$1,150AUD ex. GST

AI WorkflowsBeginner

AI for Marketers: Fundamentals

A foundational course for all marketing professionals looking to understand and leverage the transformative power of Artificial Intelligence.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$700AUD ex. GST

AI Search & SEOBeginner

SEO Fundamentals

Master the core principles of Search Engine Optimisation to increase your website's visibility, drive organic traffic, and achieve higher rankings on Google.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

AI Search & SEOIntermediate

Advanced SEO: Technical, Content & Strategy

Move beyond the basics and master the advanced strategies that drive significant organic growth in competitive markets.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$950AUD ex. GST

AI Search & SEOAdvanced

AI Search & Answer Engine Optimisation (AEO)

Future-proof your search strategy by learning how to optimise for the new landscape of AI-driven search, conversational assistants, and answer engines.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$950AUD ex. GST

Supporting & SpecialistBeginner-Intermediate

Google Tag Manager Mastery

Take full control of your website's measurement by mastering Google Tag Manager, the essential tool for deploying and managing marketing tags.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

Supporting & SpecialistBeginner-Intermediate

Looker Studio: Data Visualisation & Dashboarding

Learn to build powerful, interactive dashboards and reports using Looker Studio to transform raw data into clear, actionable insights.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$780AUD ex. GST

Supporting & SpecialistIntermediate

Google Consent Mode & Privacy Compliance

Navigate the complex world of data privacy with this essential course on Google Consent Mode and its impact on your analytics and advertising.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$700AUD ex. GST

Supporting & SpecialistAdvanced

AI for Analytics: Leveraging AI within GA4 & Google Cloud

Discover how to use the AI-powered features within GA4 and Google Cloud to automate insights, predict user behaviour, and enhance your analytics capabilities.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$950AUD ex. GST

Supporting & SpecialistBeginner-Intermediate

AI-Powered Marketing Workflows

A practical, hands-on course focused on building real AI workflows to automate and enhance your day-to-day marketing operations.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$700AUD ex. GST

Google Marketing PlatformAdvanced

Google Marketing Platform 360: Enterprise Suite Mastery

This advanced course provides a comprehensive deep-dive into the Google Marketing Platform 360 suite, covering the interconnections between GA360, Campaign Manager 360, Display & Video 360, Search Ads 360, and Looker Studio Pro. Participants will learn to architect an integrated enterprise marketing technology stack, configure cross-platform data flows using Floodlight tags, build unified attribution models, and activate audiences across the full GMP ecosystem. The course is designed for organisations that have invested in the GMP 360 suite and want to maximise the return on that investment through advanced integration and governance.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$1,350AUD ex. GST

Google AnalyticsAdvanced

Google Analytics 360: Enterprise Analytics at Scale

This advanced, enterprise-level course is designed for organisations that have outgrown the capabilities of Google Analytics 4 Standard and need to leverage the full power of GA360. Participants will learn to architect analytics solutions that handle billions of events, build sub-property and roll-up property hierarchies for complex organisational structures, and unlock unsampled data for precise decision-making. The course covers advanced BigQuery integration at scale, enterprise audience strategies for activation across the Google Marketing Platform, and the governance frameworks required to manage analytics across large teams and business units.

Full day (10am–4pm)SYD / MEL / BNEMax 20

$1,350AUD ex. GST

Structured Learning Paths

Mini-Degree Programs

Combine multiple courses into a structured learning path. Complete a mini-degree to build deep expertise in your chosen discipline — and save up to 10%.

The Analytics Professional

Save $400

Become a proficient Google Analytics practitioner, from setup to advanced analysis and reporting.

GA-101GA4 Foundations

SUP-101GTM Mastery

GA-201GA4 Implementation

GA-301GA4 Advanced Analysis

SUP-201Looker Studio

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The Data-Driven Marketer

Save $460

Combine analytics with cloud and AI to become a modern, data-savvy marketer.

GA-101GA4 Foundations

GA-301GA4 Advanced Analysis

GC-201BigQuery for Marketers

SUP-401AI for Analytics

SUP-501AI Marketing Workflows

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The Search & AI Specialist

Save $380

Future-proof your SEO skills for the age of AI search and answer engines.

SEO-101SEO Fundamentals

SEO-201Advanced SEO

AI-101AI for Marketers

SEO-301AI Search & AEO

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The Enterprise Marketer (GMP)

Save $420

Master enterprise-level advertising technology with the Google Marketing Platform.

GMP-101GMP Principles

GMP-201CM360 Fundamentals

GMP-202DV360 Fundamentals

GA-201GA4 Implementation

SUP-301Consent Mode & Privacy

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Google-Certified Trainers

All courses are delivered by Google-certified practitioners with real-world consulting experience across enterprise clients.

Hands-On, Practical Learning

Every session includes hands-on exercises, real-world case studies, and practical workshops — not just slides and theory.

Small Class Sizes

Maximum 20 participants per session ensures personalised attention, meaningful Q&A, and a collaborative learning environment.

Ready to upskill your team?

Get in touch to discuss group bookings, custom training programs, or to find the right course for your team.

Contact Us 1300 957 920