Supporting & SpecialistAdvancedSUP-401

AI for Analytics: Leveraging AI within GA4 & Google Cloud

Discover how to use the AI-powered features within GA4 and Google Cloud to automate insights, predict user behaviour, and enhance your analytics capabilities.

Full day (10:00 AM – 4:00 PM)Sydney, Melbourne, BrisbaneMax 20 participantsMonthly sessions

Course Overview

This course sits at the intersection of AI and analytics, exploring how artificial intelligence is embedded within the Google ecosystem to supercharge your data analysis. Participants will learn how to leverage GA4's built-in AI features, including predictive audiences, automated insights, and anomaly detection. The course also extends into the Google Cloud, covering how to use tools like Vertex AI and BigQuery ML.

What You'll Learn

Using predictive metrics and predictive audiences
Configuring and interpreting automated insights
Anomaly detection and custom alerts

Day Agenda

10:00 – 10:15

Welcome & Introductions

10:15 – 11:30

Module 1: AI-Powered Features in GA4

11:30 – 11:45

Morning Tea

11:45 – 13:00

Module 2: Introduction to BigQuery ML

13:00 – 13:45

Lunch

13:45 – 15:15

Module 3: The AI-Powered Analytics Workflow

15:15 – 15:30

Afternoon Tea

15:30 – 16:00

Q&A, Wrap-Up & Next Steps

Who Should Attend

Data analysts, marketing technologists, and advanced GA4 users who want to leverage AI for deeper, more predictive insights.

What's Included

Comprehensive course materials & workbook

Certificate of completion

Morning tea, lunch & afternoon tea

Post-course email support (30 days)

Access to course slide deck (PDF)

Exclusive alumni community access

$950AUD ex. GST

Full refund for cancellations 14+ days prior

Upcoming Dates

10 Mar

Sydney

10 spots

15 Mar

Melbourne

14 spots

20 Mar

Brisbane

6 spots

10 Apr

Sydney

14 spots

15 Apr

Melbourne

10 spots

20 Apr

Brisbane

14 spots

Group Bookings

Booking for 3 or more? Contact us for group discounts and custom training options.

Get in touch

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