AI for Marketers: Fundamentals
A foundational course for all marketing professionals looking to understand and leverage the transformative power of Artificial Intelligence.
Course Overview
Artificial Intelligence is no longer a futuristic concept; it's a present-day reality transforming the marketing landscape. This course demystifies AI, providing a clear and practical overview of what it is, how it works, and how it can be applied to marketing. Participants will learn about the different types of AI, from machine learning to generative AI, and explore real-world case studies of AI in action.
What You'll Learn
- What is AI? Core concepts and terminology (Machine Learning, Deep Learning, LLMs)
- Understanding the current AI landscape and key players
- The impact of AI on marketing and consumer behaviour
- Introduction to Responsible AI and ethical considerations
Day Agenda
Who Should Attend
Marketing managers, brand managers, digital strategists, and any marketing professional seeking to understand the fundamentals of AI.
What's Included
Full refund for cancellations 14+ days prior
Upcoming Dates
10 Mar
Sydney
15 Mar
Melbourne
20 Mar
Brisbane
10 Apr
Sydney
15 Apr
Melbourne
20 Apr
Brisbane
Group Bookings
Booking for 3 or more? Contact us for group discounts and custom training options.
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