BigQuery for Marketers & Analysts

Course Overview

This course is designed for data analysts, technical marketers, and business intelligence professionals who want to go beyond the GA4 interface and query their raw event data directly. Participants will learn the fundamentals of SQL and how to use it within the BigQuery environment to answer complex business questions. We cover how to activate the GA4-BigQuery link, understand the exported data schema, and write queries to create custom reports, build advanced segments, and join analytics data with other business data sources.

What You'll Learn

Day Agenda

Who Should Attend

Data analysts, BI specialists, technical marketers, and anyone with a desire to gain direct access to their raw analytics data for deeper insights.

What's Included