Google CloudIntermediate-AdvancedGC-201

BigQuery for Marketers & Analysts

Unlock the full potential of your GA4 data by leveraging the power of Google BigQuery for advanced analysis and data warehousing.

Full day (10:00 AM – 4:00 PM)Sydney, Melbourne, BrisbaneMax 20 participantsMonthly sessions

Course Overview

This course is designed for data analysts, technical marketers, and business intelligence professionals who want to go beyond the GA4 interface and query their raw event data directly. Participants will learn the fundamentals of SQL and how to use it within the BigQuery environment to answer complex business questions. We cover how to activate the GA4-BigQuery link, understand the exported data schema, and write queries to create custom reports, build advanced segments, and join analytics data with other business data sources.

What You'll Learn

Setting up the GA4 to BigQuery export
Navigating the BigQuery interface
Fundamentals of SQL: SELECT, FROM, WHERE, GROUP BY, JOINs
Understanding the GA4 event schema in BigQuery

Day Agenda

10:00 – 10:15

Welcome & Introductions

10:15 – 11:30

Module 1: Introduction to BigQuery & SQL

11:30 – 11:45

Morning Tea

11:45 – 13:00

Module 2: Advanced Querying & Analysis

13:00 – 13:45

Lunch

13:45 – 15:15

Module 3: Data Integration & Visualisation

15:15 – 15:30

Afternoon Tea

15:30 – 16:00

Q&A, Wrap-Up & Next Steps

Who Should Attend

Data analysts, BI specialists, technical marketers, and anyone with a desire to gain direct access to their raw analytics data for deeper insights.

What's Included

Comprehensive course materials & workbook

Certificate of completion

Morning tea, lunch & afternoon tea

Post-course email support (30 days)

Access to course slide deck (PDF)

Exclusive alumni community access

$1,150AUD ex. GST

Full refund for cancellations 14+ days prior

Upcoming Dates

10 Mar

Sydney

6 spots

15 Mar

Melbourne

5 spots

20 Mar

Brisbane

13 spots

10 Apr

Sydney

15 spots

15 Apr

Melbourne

6 spots

20 Apr

Brisbane

15 spots

Group Bookings

Booking for 3 or more? Contact us for group discounts and custom training options.

Get in touch