Google Marketing PlatformBeginnerGMP-101

Google Marketing Platform Principles

Understand the strategic landscape of the Google Marketing Platform and how its integrated tools can drive enterprise-level marketing success.

Full day (10:00 AM – 4:00 PM)Sydney, Melbourne, BrisbaneMax 20 participantsMonthly sessions

Course Overview

This introductory course provides a high-level overview of the Google Marketing Platform (GMP), designed for marketing leaders, strategists, and agency account managers. Participants will gain a clear understanding of the entire GMP ecosystem and how its components—Campaign Manager 360, Display & Video 360, and Search Ads 360—work together to deliver a unified view of advertising performance. The session focuses on the strategic benefits of the platform, including centralised ad management, cross-channel data integration, and advanced audience capabilities.

What You'll Learn

Overview of the Google Marketing Platform and its strategic value
Understanding the role of each core product: CM360, DV360, SA360
The benefits of an integrated ad tech stack

Day Agenda

10:00 – 10:15

Welcome & Introductions

10:15 – 11:30

Module 1: The GMP Ecosystem

11:30 – 11:45

Morning Tea

11:45 – 13:00

Module 2: Centralised Management & Measurement

13:00 – 13:45

Lunch

13:45 – 15:15

Module 3: Activating Data & Audiences

15:15 – 15:30

Afternoon Tea

15:30 – 16:00

Q&A, Wrap-Up & Next Steps

Who Should Attend

Marketing directors, digital strategists, agency account directors, and anyone evaluating or new to the Google Marketing Platform.

What's Included

Comprehensive course materials & workbook

Certificate of completion

Morning tea, lunch & afternoon tea

Post-course email support (30 days)

Access to course slide deck (PDF)

Exclusive alumni community access

$780AUD ex. GST

Full refund for cancellations 14+ days prior

Upcoming Dates

10 Mar

Sydney

6 spots

15 Mar

Melbourne

10 spots

20 Mar

Brisbane

4 spots

10 Apr

Sydney

15 spots

15 Apr

Melbourne

7 spots

20 Apr

Brisbane

7 spots

Group Bookings

Booking for 3 or more? Contact us for group discounts and custom training options.

Get in touch

Related Courses

GMP-201

Campaign Manager 360 Fundamentals

A hands-on introduction to Campaign Manager 360, focusing on the core skills needed for trafficking, managing, and measuring advertising campaigns.

$780View

GMP-202

Display & Video 360 Fundamentals

Master the fundamentals of programmatic media buying with this comprehensive introduction to Display & Video 360.

$780View