Back to learning pathsMini-Degree Program

The Data-Driven Marketer

Combine analytics with cloud and AI to become a modern, data-savvy marketer.

5 courses5 full daysSydney, Melbourne, Brisbane

Program Overview

This path combines analytics with cloud computing and AI to create a modern, data-savvy marketer. Starting with GA4 foundations and progressing through advanced analysis, BigQuery, and AI-powered tools, this path equips you with the skills to not just collect data, but to extract deep insights and automate workflows using the latest technology. Ideal for marketers who want to be at the cutting edge of data-driven decision making.

Course Progression

GA-101Beginner

Google Analytics 4 Foundations

A comprehensive introduction to the latest generation of Google Analytics, designed for those new to GA4 or migrating from Universal Analytics.

The GA4 Mindset & FundamentalsNavigating Standard ReportsBasic Customisation & Administration

$780 AUDView course

GA-301Advanced

Google Analytics 4: Advanced Analysis & Reporting

Go beyond standard reports and unlock deep, actionable insights. This course focuses on the advanced analysis capabilities of GA4 and the art of data-driven storytelling.

Mastering Exploration ReportsAttribution & MeasurementData Storytelling & Visualisation

$780 AUDView course

GC-201Intermediate-Advanced

BigQuery for Marketers & Analysts

Unlock the full potential of your GA4 data by leveraging the power of Google BigQuery for advanced analysis and data warehousing.

Introduction to BigQuery & SQLAdvanced Querying & AnalysisData Integration & Visualisation

$1,150 AUDView course

SUP-401Advanced

AI for Analytics: Leveraging AI within GA4 & Google Cloud

Discover how to use the AI-powered features within GA4 and Google Cloud to automate insights, predict user behaviour, and enhance your analytics capabilities.

AI-Powered Features in GA4Introduction to BigQuery MLThe AI-Powered Analytics Workflow

$950 AUDView course

SUP-501Beginner-Intermediate