Back to learning pathsMini-Degree Program

The Enterprise Marketer (GMP)

Master enterprise-level advertising technology with the Google Marketing Platform.

5 courses5 full daysSydney, Melbourne, Brisbane

Program Overview

This path is designed for professionals working with enterprise-level advertising technology. Starting with an overview of the GMP ecosystem and progressing through Campaign Manager 360, Display & Video 360, analytics implementation, and privacy compliance, this path provides the complete skill set needed to manage and measure complex, multi-channel advertising campaigns at scale.

Course Progression

GMP-101Beginner

Google Marketing Platform Principles

Understand the strategic landscape of the Google Marketing Platform and how its integrated tools can drive enterprise-level marketing success.

The GMP EcosystemCentralised Management & MeasurementActivating Data & Audiences

$780 AUDView course

GMP-201Intermediate

Campaign Manager 360 Fundamentals

A hands-on introduction to Campaign Manager 360, focusing on the core skills needed for trafficking, managing, and measuring advertising campaigns.

CM360 Setup & NavigationTrafficking & Creative ManagementReporting & Verification

$780 AUDView course

GMP-202Intermediate

Display & Video 360 Fundamentals

Master the fundamentals of programmatic media buying with this comprehensive introduction to Display & Video 360.

Introduction to Programmatic & DV360Targeting & Audience ManagementDeals, Inventory & Creative

$780 AUDView course

GA-201Intermediate

Google Analytics 4: Implementation & Configuration

A technical, hands-on course focused on the correct setup, configuration, and implementation of Google Analytics 4 for robust and reliable data collection.

Google Tag Manager & GA4 DeploymentAdvanced Data Collection & ConfigurationPlatform Integrations

$780 AUDView course

SUP-301Intermediate