Back to learning pathsMini-Degree Program

The Search & AI Specialist

Future-proof your SEO skills for the age of AI search and answer engines.

4 courses4 full daysSydney, Melbourne, Brisbane

Program Overview

This path is for SEO professionals who want to future-proof their skills for the age of AI search. Starting with core SEO fundamentals and progressing through advanced strategies, AI foundations, and the cutting-edge discipline of Answer Engine Optimisation, this path provides a complete education in modern search. By the end, you will understand not just how to rank on Google, but how to ensure your content is cited and featured by AI systems.

Course Progression

SEO-101Beginner

SEO Fundamentals

Master the core principles of Search Engine Optimisation to increase your website's visibility, drive organic traffic, and achieve higher rankings on Google.

How Search Engines WorkOn-Page & Content SEOTechnical & Off-Page SEO

$780 AUDView course

SEO-201Intermediate

Advanced SEO: Technical, Content & Strategy

Move beyond the basics and master the advanced strategies that drive significant organic growth in competitive markets.

Advanced Technical SEOScalable Content StrategyOff-Page Authority & Link Building

$950 AUDView course

AI-101Beginner

AI for Marketers: Fundamentals

A foundational course for all marketing professionals looking to understand and leverage the transformative power of Artificial Intelligence.

Demystifying Artificial IntelligenceAI-Powered Marketing StrategyPractical AI Tools for Marketers

$700 AUDView course

SEO-301Advanced

AI Search & Answer Engine Optimisation (AEO)

Future-proof your search strategy by learning how to optimise for the new landscape of AI-driven search, conversational assistants, and answer engines.

The New Search LandscapePrinciples of Answer Engine Optimisation (AEO)AI-Ready Content & Technical Strategy

$950 AUDView course

Who Is This For?

Marketing professionals looking to build deep expertise

Team leads planning structured upskilling programs

Career changers entering the digital marketing field

Agencies building standardised team capabilities

Bundle Pricing

SEO Fundamentals$780

Advanced SEO$950

AI for Marketers$700

AI Search & AEO$950

Individual total$3,380

Bundle price$3,000

Save $380 AUD (11% off)

Or book individual courses separately

What You Get

4 full-day in-person courses
All course materials & workbooks
Certificate of completion for each course
Mini-degree certificate upon completion
Morning tea, lunch & afternoon tea
30-day post-course email support
Priority booking for future sessions