AI Search & SEOAdvancedSEO-301

AI Search & Answer Engine Optimisation (AEO)

Future-proof your search strategy by learning how to optimise for the new landscape of AI-driven search, conversational assistants, and answer engines.

Full day (10:00 AM – 4:00 PM)Sydney, Melbourne, BrisbaneMax 20 participantsMonthly sessions

Course Overview

The world of search is undergoing a fundamental shift. This advanced, forward-looking course is designed for experienced SEOs and content strategists who want to stay ahead of the curve. We explore how Large Language Models (LLMs) and AI are changing user search behaviour and how search engines retrieve, interpret, and present information. Participants will learn the principles of Answer Engine Optimisation (AEO), focusing on how to structure content to be cited and featured by AI systems.

What You'll Learn

Day Agenda

10:00 – 10:15

Welcome & Introductions

10:15 – 11:30

Module 1: The New Search Landscape

11:30 – 11:45

Morning Tea

11:45 – 13:00

Module 2: Principles of Answer Engine Optimisation (AEO)

13:00 – 13:45

Lunch

13:45 – 15:15

Module 3: AI-Ready Content & Technical Strategy

15:15 – 15:30

Afternoon Tea

15:30 – 16:00

Q&A, Wrap-Up & Next Steps

Who Should Attend

Senior SEO professionals, Heads of Digital, content strategists, and technical marketers who want to be at the forefront of the search industry.

What's Included

Comprehensive course materials & workbook

Certificate of completion

Morning tea, lunch & afternoon tea

Post-course email support (30 days)

Access to course slide deck (PDF)

Exclusive alumni community access

$950AUD ex. GST

Pricing reflects course depth, specialist tools, and materials included.

Full refund for cancellations 14+ days prior

Upcoming Dates

4 May 2026

Sydney

20 spots

11 May 2026

Melbourne

20 spots

18 May 2026

Brisbane

20 spots

3 Aug 2026

Sydney

20 spots

10 Aug 2026

Melbourne

20 spots

17 Aug 2026

Brisbane

20 spots

Group Bookings

Booking for 3 or more? Contact us for group discounts and custom training options.

Get in touch

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