AI Search & Answer Engine Optimisation (AEO)
Future-proof your search strategy by learning how to optimise for the new landscape of AI-driven search, conversational assistants, and answer engines.
Course Overview
The world of search is undergoing a fundamental shift. This advanced, forward-looking course is designed for experienced SEOs and content strategists who want to stay ahead of the curve. We explore how Large Language Models (LLMs) and AI are changing user search behaviour and how search engines retrieve, interpret, and present information. Participants will learn the principles of Answer Engine Optimisation (AEO), focusing on how to structure content to be cited and featured by AI systems.
What You'll Learn
- From Search Engines to Answer Engines: The role of LLMs in search
- Understanding how AI systems retrieve, synthesise, and cite content
- The shift from keywords to intent decomposition and query fan-out
- Measuring success with AI visibility and citation signals
Day Agenda
Who Should Attend
Senior SEO professionals, Heads of Digital, content strategists, and technical marketers who want to be at the forefront of the search industry.
What's Included
Full refund for cancellations 14+ days prior
Upcoming Dates
10 Mar
Sydney
15 Mar
Melbourne
20 Mar
Brisbane
10 Apr
Sydney
15 Apr
Melbourne
20 Apr
Brisbane
Group Bookings
Booking for 3 or more? Contact us for group discounts and custom training options.
Get in touchRelated Courses
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