Google Marketing PlatformAdvancedGMP-301

Google Marketing Platform 360: Enterprise Suite Mastery

This advanced course provides a comprehensive deep-dive into the Google Marketing Platform 360 suite, covering the interconnections between GA360, Campaign Manager 360, Display & Video 360, Search Ads 360, and Looker Studio Pro. Participants will learn to architect an integrated enterprise marketing technology stack, configure cross-platform data flows using Floodlight tags, build unified attribution models, and activate audiences across the full GMP ecosystem. The course is designed for organisations that have invested in the GMP 360 suite and want to maximise the return on that investment through advanced integration and governance.

Full day (10:00 AM – 4:00 PM)Sydney, Melbourne, BrisbaneMax 20 participantsMonthly sessions

Course Overview

The Google Marketing Platform 360 suite represents Google's enterprise-grade marketing technology offering, providing organisations with unified campaign management, advanced programmatic buying, cross-channel attribution, and enterprise analytics — all connected through shared data and audiences. This full-day course goes beyond individual product training to focus on the integration layer that makes GMP 360 greater than the sum of its parts. You will learn how data flows between GA360, CM360, DV360, and SA360, how to build cross-platform audience strategies, and how to implement unified measurement frameworks. By the end of the day, you will have a blueprint for maximising your GMP 360 investment.

What You'll Learn

Day Agenda

10:00 – 10:15

Welcome & Introductions

10:15 – 11:30

Module 1: Module 1: GMP 360 Suite Architecture & Data Flows

11:30 – 11:45

Morning Tea

11:45 – 13:00

Module 2: Module 2: Programmatic & Search at Enterprise Scale

13:00 – 13:45

Lunch

13:45 – 15:15

Module 3: Module 3: Unified Measurement, Attribution & Governance

15:15 – 15:30

Afternoon Tea

15:30 – 16:00

Q&A, Wrap-Up & Next Steps

Who Should Attend

Marketing technology directors, programmatic leads, enterprise media buyers, and analytics managers at organisations using two or more GMP 360 products. This course is also valuable for agency teams managing GMP 360 accounts for enterprise clients. Participants should have working knowledge of at least one GMP product (equivalent to GMP-101 or above).

What's Included

Comprehensive course materials & workbook

Certificate of completion

Morning tea, lunch & afternoon tea

Post-course email support (30 days)

Access to course slide deck (PDF)

Exclusive alumni community access

$1,350AUD ex. GST

Pricing reflects course depth, specialist tools, and materials included.

Full refund for cancellations 14+ days prior

Upcoming Dates

4 May 2026

Sydney

20 spots

11 May 2026

Melbourne

20 spots

18 May 2026

Brisbane

20 spots

3 Aug 2026

Sydney

20 spots

10 Aug 2026

Melbourne

20 spots

17 Aug 2026

Brisbane

20 spots

Group Bookings

Booking for 3 or more? Contact us for group discounts and custom training options.

Get in touch

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