Google Analytics 4: Advanced Analysis & Reporting
Go beyond standard reports and unlock deep, actionable insights. This course focuses on the advanced analysis capabilities of GA4 and the art of data-driven storytelling.
Course Overview
Collecting data is only half the battle. The real value lies in your ability to analyse it, uncover trends, and communicate findings in a way that drives action. This course is designed for experienced GA4 users who want to master the advanced reporting and analysis features of the platform. You will dive deep into the 'Explore' section, learning to build custom funnels, conduct path analysis, and create sophisticated user segments. We also cover attribution modelling, data visualisation best practices, and how to construct compelling data narratives that resonate with stakeholders.
What You'll Learn
- Free-form Exploration: Custom tables and visualisations
- Funnel Exploration: Analysing user journeys and drop-off points
- Path Exploration: Understanding user navigation and behaviour flows
- Segment Overlap, Cohort Analysis, and User Lifetime Value
Day Agenda
Who Should Attend
Digital marketing managers, data analysts, CRO specialists, and experienced marketers who want to deepen their data analysis skills.
What's Included
Full refund for cancellations 14+ days prior
Upcoming Dates
10 Mar
Sydney
15 Mar
Melbourne
20 Mar
Brisbane
10 Apr
Sydney
15 Apr
Melbourne
20 Apr
Brisbane
Group Bookings
Booking for 3 or more? Contact us for group discounts and custom training options.
Get in touchRelated Courses
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