Google Analytics 4 Foundations
A comprehensive introduction to the latest generation of Google Analytics, designed for those new to GA4 or migrating from Universal Analytics.
Course Overview
This foundational course provides a thorough grounding in Google Analytics 4. Participants will learn not just how to navigate the interface, but how to think analytically. We cover the core concepts of the GA4 data model, from events and conversions to user and session metrics. You will learn to connect your business objectives to a measurement plan, ensuring your analytics efforts are always aligned with your strategic goals. By the end of this session, you will be able to confidently interpret reports, understand your audience, and lay the groundwork for a robust analytics implementation.
What You'll Learn
- Understanding the GA4 data model: Events, Parameters, Users, and Sessions
- Key differences between GA4 and Universal Analytics
- Building a Measurement Plan: From Business Objectives to KPIs
- The importance of context in data analysis
Day Agenda
Who Should Attend
Marketing coordinators, junior digital marketers, business owners, and anyone new to Google Analytics 4.
What's Included
Full refund for cancellations 14+ days prior
Upcoming Dates
10 Mar
Sydney
15 Mar
Melbourne
20 Mar
Brisbane
10 Apr
Sydney
15 Apr
Melbourne
20 Apr
Brisbane
Group Bookings
Booking for 3 or more? Contact us for group discounts and custom training options.
Get in touchRelated Courses
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