Google AnalyticsIntermediateGA-201

Google Analytics 4: Implementation & Configuration

A technical, hands-on course focused on the correct setup, configuration, and implementation of Google Analytics 4 for robust and reliable data collection.

Full day (10:00 AM – 4:00 PM)Sydney, Melbourne, BrisbaneMax 20 participantsMonthly sessions

Course Overview

A successful analytics strategy is built on a foundation of clean, reliable data. This course moves beyond the standard interface to focus on the technical implementation of Google Analytics 4. Participants will learn how to deploy GA4 using Google Tag Manager (GTM), configure cross-domain and subdomain tracking, and implement a robust event-tracking framework. We cover the essentials of the data layer, custom dimension and metric setup, and the integrations required for a holistic view of marketing performance, including Google Ads and Search Console.

What You'll Learn

Fundamentals of Google Tag Manager for GA4
Deploying the GA4 Configuration Tag
Best practices for container structure and management
Using DebugView for real-time testing and validation

Day Agenda

10:00 – 10:15

Welcome & Introductions

10:15 – 11:30

Module 1: Google Tag Manager & GA4 Deployment

11:30 – 11:45

Morning Tea

11:45 – 13:00

Module 2: Advanced Data Collection & Configuration

13:00 – 13:45

Lunch

13:45 – 15:15

Module 3: Platform Integrations

15:15 – 15:30

Afternoon Tea

15:30 – 16:00

Q&A, Wrap-Up & Next Steps

Who Should Attend

Digital marketers with some GA4 experience, web developers, technical SEOs, and anyone responsible for the technical implementation of analytics.

What's Included

Comprehensive course materials & workbook

Certificate of completion

Morning tea, lunch & afternoon tea

Post-course email support (30 days)

Access to course slide deck (PDF)

Exclusive alumni community access

$780AUD ex. GST

Full refund for cancellations 14+ days prior

Upcoming Dates

10 Mar

Sydney

9 spots

15 Mar

Melbourne

8 spots

20 Mar

Brisbane

15 spots

10 Apr

Sydney

14 spots

15 Apr

Melbourne

15 spots

20 Apr

Brisbane

7 spots

Group Bookings

Booking for 3 or more? Contact us for group discounts and custom training options.

Get in touch

Related Courses

GA-101

Google Analytics 4 Foundations

A comprehensive introduction to the latest generation of Google Analytics, designed for those new to GA4 or migrating from Universal Analytics.

$780View

GA-301

Google Analytics 4: Advanced Analysis & Reporting

Go beyond standard reports and unlock deep, actionable insights. This course focuses on the advanced analysis capabilities of GA4 and the art of data-driven storytelling.

$780View