
A technical, hands-on course focused on the correct setup, configuration, and implementation of Google Analytics 4 for robust and reliable data collection.
A successful analytics strategy is built on a foundation of clean, reliable data. This course moves beyond the standard interface to focus on the technical implementation of Google Analytics 4. Participants will learn how to deploy GA4 using Google Tag Manager (GTM), configure cross-domain and subdomain tracking, and implement a robust event-tracking framework. We cover the essentials of the data layer, custom dimension and metric setup, and the integrations required for a holistic view of marketing performance, including Google Ads and Search Console.
Digital marketers with some GA4 experience, web developers, technical SEOs, and anyone responsible for the technical implementation of analytics.
Pricing reflects course depth, specialist tools, and materials included.
Full refund for cancellations 14+ days prior
4 May 2026
Sydney
11 May 2026
Melbourne
18 May 2026
Brisbane
3 Aug 2026
Sydney
10 Aug 2026
Melbourne
17 Aug 2026
Brisbane
Booking for 3 or more? Contact us for group discounts and custom training options.
Get in touchA comprehensive introduction to the latest generation of Google Analytics, designed for those new to GA4 who want to build a strong foundation in GA4.
Go beyond standard reports and unlock deep, actionable insights. This course focuses on the advanced analysis capabilities of GA4 and the art of data-driven storytelling.
This advanced, enterprise-level course is designed for organisations that have outgrown the capabilities of Google Analytics 4 Standard and need to leverage the full power of GA360. Participants will learn to architect analytics solutions that handle billions of events, build sub-property and roll-up property hierarchies for complex organisational structures, and unlock unsampled data for precise decision-making. The course covers advanced BigQuery integration at scale, enterprise audience strategies for activation across the Google Marketing Platform, and the governance frameworks required to manage analytics across large teams and business units.