Google Analytics 360: Enterprise Analytics at Scale

Course Overview

Google Analytics 360 is the enterprise tier of Google Analytics, offering dramatically higher data limits, advanced property architectures, unsampled explorations, and deep integration with the broader Google Marketing Platform. This full-day course takes experienced GA4 practitioners beyond the standard feature set and into the enterprise capabilities that justify the GA360 investment. You will work through real-world scenarios involving multi-brand property hierarchies, cross-property audience sharing, and BigQuery pipelines processing billions of events. By the end of the day, you will have a clear understanding of when GA360 is the right choice, how to architect it for maximum value, and how to govern it across complex organisations.

What You'll Learn

Day Agenda

Who Should Attend

Senior analytics managers, data leads, and marketing technology directors at organisations processing more than 10 million events per month. This course is also ideal for consultants advising enterprise clients on GA360 migration and architecture. Participants should have strong working knowledge of GA4 (equivalent to GA-201 or above).

What's Included