Google Analytics 4 Foundations
A comprehensive introduction to the latest generation of Google Analytics, designed for those new to GA4 who want to build a strong foundation in GA4.
Course Overview
This foundational course provides a thorough grounding in Google Analytics 4. Participants will learn not just how to navigate the interface, but how to think analytically. We cover the core concepts of the GA4 data model, from events and conversions to user and session metrics. You will learn to connect your business objectives to a measurement plan, ensuring your analytics efforts are always aligned with your strategic goals. By the end of this session, you will be able to confidently interpret reports, understand your audience, and lay the groundwork for a robust analytics implementation.
What You'll Learn
Day Agenda
Who Should Attend
Marketing coordinators, junior digital marketers, business owners, and anyone new to Google Analytics 4.
What's Included
Pricing reflects course depth, specialist tools, and materials included.
Full refund for cancellations 14+ days prior
Upcoming Dates
4 May 2026
Sydney
11 May 2026
Melbourne
18 May 2026
Brisbane
3 Aug 2026
Sydney
10 Aug 2026
Melbourne
17 Aug 2026
Brisbane
Group Bookings
Booking for 3 or more? Contact us for group discounts and custom training options.
Get in touchRelated Courses
Google Analytics 4: Implementation & Configuration
A technical, hands-on course focused on the correct setup, configuration, and implementation of Google Analytics 4 for robust and reliable data collection.
Google Analytics 4: Advanced Analysis & Reporting
Go beyond standard reports and unlock deep, actionable insights. This course focuses on the advanced analysis capabilities of GA4 and the art of data-driven storytelling.
Google Analytics 360: Enterprise Analytics at Scale
This advanced, enterprise-level course is designed for organisations that have outgrown the capabilities of Google Analytics 4 Standard and need to leverage the full power of GA360. Participants will learn to architect analytics solutions that handle billions of events, build sub-property and roll-up property hierarchies for complex organisational structures, and unlock unsampled data for precise decision-making. The course covers advanced BigQuery integration at scale, enterprise audience strategies for activation across the Google Marketing Platform, and the governance frameworks required to manage analytics across large teams and business units.